3M to sponsor Jeff GordonAugust 12, 2014 No Comments
3M will move from one top-flight NASCAR organization to another. Beginning in 2015, 3M will move from Roush Fenway Racing’s Greg Biffle to Hendrick Motorsports and the No.24 Chevrolet of Jeff Gordon.
Gordon will be sponsored by 3M for 11 races as a primary sponsor and will be an associate for the entirety of the season. The deal runs through the 2017 season.
“At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing.
“With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game inHendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”
3M has been the primary sponsor of Biffle’s No.16 Ford for Roush Fenway Racing for the past eight seasons. Recently, Biffle signed a multi-year deal to remain with Roush Fenway Racing.
“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports.
“We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”Coverage