NNS: Charlotte Motor Speedway’s ‘Pink Out’

October 13, 2011 No Comments

This weekend will be full of ‘breast cancer awareness’ at the Charlotte Motor Speedway, as Dollar General and CMS are putting some ‘extra’ horsepower to promote this important but deadly disease.

On October 14, the NASCAR Nationwide Series race at Charlotte Motor Speedway will be renamed to the “Dollar General 300 Miles of Courage.” Renaming the race is just the start of providing awareness to those whom have and have not been affected with breast cancer.

“Breast cancer is a devastating disease that affects millions of our customers and friends,” said Rick Dreiling, Dollar General’s chairman and CEO.

“As a longtime supporter of Susan G. Komen for the Cure, Dollar General is pleased to bring this disease to light on the race track through the Dollar General 300 Miles of Courage, while recognizing those who have fought the disease and won.”

The goal of both Dollar General and Charlotte Motor Speedway is a unique goal, as they are wanting to have a ‘pink out’ where fans are being encouraged to wear pink to the track and to make a donation to Komen to show their support for a society without breast cancer. In addition, fifty percent of the donations received inside the Speedway gates will go to Speedway Children’s Charities.

The Dollar General 300 Miles of Courage will also honor breast cancer survivors- identified by Komen- to attend the race with a guest. Survivors of breast cancer will be featured before the race starts in a ‘ring of survivors,’ and will don pink apparel and wave pink and white checkered flags during the driver introductions.

Charlotte Motor Speedway is strongly advocating everyone to wear pink (doesn’t matter what capacity you are serving at the track).

Also, national recording artist, Candy Coburn, will be on hand at Friday’s race to perform the National Anthem, as well a song she personally penned for breast cancer survivors titled, Pink warrior. 

“Breast cancer is still a widespread disease. The tremendous support we receive from Charlotte Motor Speedway, Dollar General, and NASCAR helps us educate women about the importance of early detection which will lead women (and men) to take action and know their risks.”

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