The last time NASCAR was at the Kansas Speedway, Michael Waltrip Racing and 5-Hour Energy made the announcement they would team-up for for a 25-race package to sponsor the No.15 of Clint Bowyer for the upcoming season.
Friday at Kansas Speedway, MWR and 5-Hour Energy extended their partnership for the remainder of the 2012 season.
“5-hour ENERGY is extremely excited about the consumer exposure and sales growth we have achieved since moving up to the NASCAR Sprint Cup Series and partnering with Michael Waltrip Racing and Clint Bowyer this season,” said Scott Henderson, president of 5-hour ENERGY.
“This was a very easy decision to make. The exposure we have gotten was well beyond anything we expected.”
The move for 5-Hour Energy includes stepping up their previous 25-race deal, to the rest of the Sprint Cup season. However, Aaron’s will be the primary sponsor for Bowyer next month at Talladega.
With two MWR cars in the top-10 in points through the first seven races, 5-Hour energy surely took notice of the team’s early success.
“There’s nothing that beats on-track performance,” said Ty Norris of MWR. “This move by 5-Hour Energy proves how great of a marketing platform NASCAR is.”
Since 5-Hour Energy made the move from the Nationwide Series to Sprint Cup, they have seen product sales increase by more than $1 billion.
“Nobody beats NASCAR in what it can do for race sponsors,” said team owner, Michael Waltrip. “We’re on national television 38 weekends a year, all over the media during the week and have one of the greatest, most loyal fan bases in sports. Our fans know the more they support our sponsors the more the sport will grow. 5-hour ENERGY is the latest success story.